Assistant Athletics Director/External Operations

Job Summary

SUMMARY

The employee will work under the supervision of the Director of Athletics and will coordinate/supervise marketing, promotions, branding, game operations, social media, community engagement activities, corporate sponsorship relations and assist with special events within the department of athletics. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute an effective marketing and business plan for the department of athletics within the University’s marketing plan.

• Develops and implements short and long-term media relations plans for Athletic events (media guides, game programs, and other appropriate publications).


• Coordinate production in association with University Marketing for all athletic publications or materials.


• Ensure a cohesive approach to branding initiatives and awareness.


• Supervise game day environment for all sports.


• Oversee all social media accounts for the department of athletics.


• Assist the Director of Athletics in gaining new sponsors and increasing external revenue.


• Manages football game day logistics to include 3rd party interests and people with a vested interest in the football game day experience.


• Works closely with University Marketing to ensure consistent use of University identity/brand identity.


• Maintains awareness of trends in communication and social media.


• Other duties as assigned by Director of Athletics.

MINIMUM EDUCATION, TRAINING, AND EXPERIENCE

• Bachelor’s degree required preferably in Marketing, Sports Marketing, Sports Administration or closely related field. Master’s degree required in Sports Administration or Marketing or closely related field.


• Minimum of 2 years’ experience in Sports Administration or External Operations.