CRM & Business Intelligence Analyst
NBA Franchise
Southeast Region
Sports Services
Posted/Updated: 07/22/20
Southeast Region
Sports Services
Posted/Updated: 07/22/20
Job Summary
Description:
- Manage organizational usage of the CRM system (Salesforce Lightning) including reporting, lead generation, lead management, internal process improvement and data manipulation.
- Lead efforts to enhance and further develop CRM and Data Warehouse products for the organization, as well as evaluate new technology to complement current data roadmap and strategy.
- Manage marketing strategy for growing, scoring and measuring contact data, allowing optimal growth and more refined sales/marketing segmentation.
- Develop reports and dashboards that visualize data for sales, marketing, corporate partnerships and the executive team in both Salesforce and Tableau.
- Find unique ways to automate processes, evaluate how data interacts within the CRM and email systems, and enhance our integration of these tools with our vendors.
- Act as first point of contact for system errors or other internal client issues.
- Train and provide support to all Salesforce users across the organization.
Requirements:
- Bachelor’s degree in a business, information systems or related area
- Experience with Salesforce CRM platforms or other database administration required
- Experience with SQL and/or SQL Reporting Services preferred
- Experience with R, Python or similar programming/scripting language preferred
- Experience with data visualization reporting tools such as Tableau preferred but not required
- Previous experience working with ticketing databases is a plus
- Experience with managing sales and marketing campaigns preferred (set up, segmentation, measurement, reporting)
- Experience with Marketing Cloud is a plus
- Understanding of data warehouse concepts and past experience with data extraction is a plus
- A self-starter capable of working independently as a project manager
- Excellent communication skills including written and verbal; ability to present ideas clearly and concisely
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