Vice President, Marketing

  NHL Franchise
  West Region
  Posted/Updated: 08/06/20

Job Summary

Tasks and Responsibilities:

  • Develop short and long-term marketing and advertising strategies for the NHL Team.

  • Collaborate with the Club, Leadership Team and others who share our mission and our goals. 

  • Support the overall perception, knowledge and understanding of the brand to internal and external clients. 

  • Ensure recommendations and decisions are consistent with objectives and within budget. 

  • Champion thought leadership on how to leverage existing and emerging technology to propel the Club’s media strategy and ultimately success for partners and clients. 

  • Provide oversight, support, troubleshooting and quality control on the team’s tasks. 
  • Administer quality database-building strategies and programs which result in positive ROI.

  • Execute innovative marketing plans and programs to maximize sales and revenue objectives for the organization in all areas of Marketing.

  • Prepare and administer departmental operating budgets.
  • Establish and supervise relationships with all agencies, consultants and partners.

  • Responsible for the development of artistic inspired production of marketing and sales collateral materials consistent with brand and creative initiatives.

  • Create measures of success to ensure the effectiveness of the department in reaching established goals. 

  • Manage and cultivate the career development of the team providing mentorship, coaching and professional guidance. 

  • Accountability for our Club and our Community in both effective and efficient manners. 

  • Strategize promotional relationships with media outlets, promotional partners and broadcast partners.

  • Oversee advertising function, including digital, television, billboard and radio advertising.
  • Represent Marketing at NHL league meetings and regional workshops/conferences.

  • Other duties as assigned.

Required Knowledge/Skills/Job Qualifications:
Knowledge, Skill and Ability:

  • Proven leadership and management skills.

  • Strong communication and teamwork skills.

  • Ability to synthesize and simplify a variety of tasks. 

  • Possess effective written and oral communication skills.

  • Actively support the team approach. 

  • Vast knowledge of the marketing landscape and emerging media initiatives. 

  • Demonstrate sharp strategic thinking and problem-solving skills. 

  • A focus on leadership by example through authenticity and a desire to put team success above individual success. 

  • Exceptional work ethic and the willingness to go above and beyond to get the job done. while maintaining a supportive and positive attitude. 

  • Able to work flexible hours including working nights, weekends and holidays.

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