Vice President, Marketing

Job Summary

• Develop short and long-term marketing and advertising strategies for the NHL Team.


• Collaborate with the Club, Leadership Team and others who share our mission and our goals. 


• Support the overall perception, knowledge and understanding of the brand to internal and external clients. 


• Ensure recommendations and decisions are consistent with objectives and within budget. 


• Champion thought leadership on how to leverage existing and emerging technology to propel the Club’s media strategy and ultimately success for partners and clients. 


• Provide oversight, support, troubleshooting and quality control on the team’s tasks. 

• Administer quality database-building strategies and programs which result in positive ROI.


• Execute innovative marketing plans and programs to maximize sales and revenue objectives for the organization in all areas of Marketing.


• Prepare and administer departmental operating budgets.

• Establish and supervise relationships with all agencies, consultants and partners.


• Responsible for the development of artistic inspired production of marketing and sales collateral materials consistent with brand and creative initiatives.


• Create measures of success to ensure the effectiveness of the department in reaching established goals. 


• Manage and cultivate the career development of the team providing mentorship, coaching and professional guidance. 


• Accountability for our Club and our Community in both effective and efficient manners. 


• Strategize promotional relationships with media outlets, promotional partners and broadcast partners.


• Oversee advertising function, including digital, television, billboard and radio advertising.

• Represent Marketing at NHL league meetings and regional workshops/conferences.


• Other duties as assigned.
   

• Proven leadership and management skills.


• Strong communication and teamwork skills.


• Ability to synthesize and simplify a variety of tasks. 


• Possess effective written and oral communication skills.


• Actively support the team approach. 


• Vast knowledge of the marketing landscape and emerging media initiatives. 


• Demonstrate sharp strategic thinking and problem-solving skills. 


• A focus on leadership by example through authenticity and a desire to put team success above individual success. 


• Exceptional work ethic and the willingness to go above and beyond to get the job done. while maintaining a supportive and positive attitude. 


• Able to work flexible hours including working nights, weekends and holidays.