Manager, Digital Marketing

Job Summary

• Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness.


• Help lead research and development of new digital trends, communities, and technologies while determining what is scalable for business with recommendations for future campaigns.


• Work with various internal clients, develop emails that achieve positive results including improving open rates, revenue generation and brand awareness. 


• Assist in copy writing, editing and proofreading copy for: email, website, and app. 

• Monitor competitive efforts and recommend changes as needed.


• Ensure SEO to help drive organic traffic to our websites both mobile and desktop


• Work with internal and external creative personnel to ensure all digital is consistent with all other creative work. 


• Ensure all links on NHL Team and Tucson Roadrunners websites, emails, and mobile work and are up to date


• Maintain digital style guides and help ensure on brand marketing efforts across all digital channels.


• Hold lead role for day-to-day updating and maintenance of the website and create or update digital assets.


• Implement and troubleshoot third party applications and assets on digital platforms.

• Other duties as assigned.

• Must have ability to handle multiple tasks and meet tight deadlines on a continual basis.


• Excellent verbal, written and communication skills.


• A natural curiosity about technology as well as a creative and risk-taking mentality.


• Ability and willingness to execute strategy to tactical level.  


• Demonstrates ability to manage budgets.


• Demonstrates ability to be creative in both content development and problem solving.Game day/night attendance at home games (41+) plus weekends and evenings relevant to the NHL season and other events required.