Manager, Digital Marketing

  NHL Franchise
  West Region
  Posted/Updated: 09/25/20

Job Summary

 Tasks and Responsibilities:
  • Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness.

  • Help lead research and development of new digital trends, communities, and technologies while determining what is scalable for business with recommendations for future campaigns.

  • Work with various internal clients, develop emails that achieve positive results including improving open rates, revenue generation and brand awareness. 

  • Assist in copy writing, editing and proofreading copy for: email, website, and app. 
  • Monitor competitive efforts and recommend changes as needed.

  • Ensure SEO to help drive organic traffic to our websites both mobile and desktop

  • Work with internal and external creative personnel to ensure all digital is consistent with all other creative work. 

  • Ensure all links on NHL Team and Tucson Roadrunners websites, emails, and mobile work and are up to date

  • Maintain digital style guides and help ensure on brand marketing efforts across all digital channels.

  • Hold lead role for day-to-day updating and maintenance of the website and create or update digital assets.

  • Implement and troubleshoot third party applications and assets on digital platforms.
  • Other duties as assigned.

Required Knowledge/Skills/Job Qualifications:
Knowledge, Skill and Ability:

  • Must have ability to handle multiple tasks and meet tight deadlines on a continual basis.

  • Excellent verbal, written and communication skills.

  • A natural curiosity about technology as well as a creative and risk-taking mentality.

  • Ability and willingness to execute strategy to tactical level.  

  • Demonstrates ability to manage budgets.

  • Demonstrates ability to be creative in both content development and problem solving.Game day/night attendance at home games (41+) plus weekends and evenings relevant to the NHL season and other events required.


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