Vice President, Marketing

  Multi-Purpose Arena
  Northeast Region
  Marketing/Events/Promotions
  Posted/Updated: 10/22/20

Job Summary

Essential Functions and Responsibilities

  • Create and execute detailed promotional and advertising plans to drive demand and generate quality leads for Arena sponsorships, premium inventory, and ticket sales. 
  • Oversee all social media and digital marketing efforts for Arena through development and implementation of annual plan designed to grow venue database, social followers and event exposure while increasing engagement across all platforms 
  • Plan, negotiate and execute all paid media for Arena-related marketing campaigns
  • Create and execute marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the Arena. 
  • Create and monitor a solid Arena media and public relations program, including the creation of media releases and the coordination of interviews and media requests for information 
  • Maintain relationships with media partners and ensuring fulfillment of contracts 
  • Own Arena marketing & PR agency relationships to deliver plans. 
  • Develop relationships with local convention & visitors bureau and city and county marketing teams to promote events and connect with local businesses.
  • Strategize, research and brainstorm new marketing trends and practices to apply to arena and arena shows designed to acquire and engage fans, build brand affinity and drive ticket sales 
  • Follow up with media outlets and artist management on additional marketing opportunities 
  • Determine department and marketing event budgets  
  • Collaborate with NHL Team and Arena Premium ticket sales teams to ensure appropriate support via marketing activations

 

Qualifications

  • Bachelor’s Degree in marketing, public relations, communications, business administration or similar.  Advance degree desirable but not required.
  • Minimum of 8-12 years of experience and increasing marketing responsibilities, preferably with a concert venue, sports facility, convention center, performing arts facility or other multi-purpose assembly facility.
  • Advanced knowledge of marketing and advertising/sponsorship program development.
  • Advanced knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
  • Advanced knowledge in sales team marketing support and direct lead generation strategies. 
  • Knowledge of Public Relations
  • Knowledge of the music industry and artist demographics
  • Strong organizational skills with exceptional attention to detail 
  • Excellent written, verbal and listening communication skills 
  • Experience working with and creating budgets 
  • Experience working with a promoter a plus 
  • Ability to prioritize and manage multiple projects paying high attention to detail, proofreading, editing, and overseeing production design
  • Strong interpersonal skills with the ability to create and foster relationships
  • Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
  • Proficiency with publishing software such as Adobe Photoshop, Illustrator and InDesign


How to Apply for Position:

Upgrade your account to paid subscription and gain access to this job as well as all other sports job opportunities:

Upgrade to a premium membership for complete access!

Subscribe today and gain access to 405 jobs in the sports industry - Cancel anytime

Payment Details

*By joining JobsInSports.com, you agree to the Terms of Agreement and to receive important email communications. To ensure uninterrupted service, your membership will be autorenewed at the regular price at the time you joined. You may cancel at any time. Simply refer to our Cancellation Policy.

Similar Jobs

Senior Associate, Sports & Live
  Sports Media
  Northeast Region
  Marketing/Events/Promotions
  Posted/Updated: 03/21/24
Digital Marketing Content Specialist
  Sports Memorabilia Company
  Northeast Region
  Marketing/Events/Promotions
  Posted/Updated: 03/20/24
Marketing Account Manager
  Nonprofit Baseball Organization
  Northeast Region
  Marketing/Events/Promotions
  Posted/Updated: 02/28/24
Behavioral Strategist
  Sports Organization
  Northeast Region
  Marketing/Events/Promotions
  Posted/Updated: 02/13/24
Housekeeper
  Sports Facility
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 03/15/24

Ready to Get Started?

Get access to the most up-to-date live sports jobs now!