Analyst, Analytics and Consumer Insights
Football
West Region
Marketing/Events/Promotions
Posted/Updated: 11/09/20
West Region
Marketing/Events/Promotions
Posted/Updated: 11/09/20
Job Summary
Role Responsibilities:
- Collect data for a recurring suite of dashboards to monitor performance and identify trends of all facets of marketing and media initiatives
- Help improve, build, and publish these dashboards
- Identify trends from 1st and 3rd party data sources
- Pull data and provide insights into consumer behavior/attitudes/demographics/etc.
- Assist in research studies (focus groups, quantitative surveys, etc.)
- Be the champion of the test-and-learn methodology by identifying campaigns, areas to improve effectiveness, and testing - compiling and logging test results, and presenting findings to teams
- Evaluate fan loyalty, effectiveness of fan loyalty programs, and fan loyalty reinvestment models
- Build predictive and performance statistical models to understand fan likelihood to produce desired outcomes, optimize marketing and media approaches, construct fan segment schemas, and forecast future results
- Other analytics and team duties as assigned
Role Qualifications (Skills/Experience/Capabilities):
- Bachelor’s degree in related field required (Business, Marketing, Analytics, Statistics, Mathematics, or similar)
- 1+ years of experience in analytics and/or research
- Experience with common reporting software (e.g. Tableau, Power BI, Domo, etc.)
- Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.)
- Experience with relational databases and data extraction software (e.g. SQL, SAS, Q, etc.)
- Experience building statistical models
- Specialization working within large datasets to compile fan/customer segmentation schemas and segment-level insights
- Experience with Microsoft Office; Excel and Access experience preferred
- Experience working extracting, cleansing, and formatting customer audiences for analytical purposes
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