2021 Spring Semester Digital Marketing and Analytics Intern

  Professional Soccer Club
  Southeast Region
  Sports Internship
  Posted/Updated: 11/17/20

Job Summary

 

 

 

Position Summary:
 
This position will report directly to the Media & Fan Generation Manager and will support the club email, digital marketing & analytics strategy. We are seeking an intern who possesses a high work-ethic combined with an analytical mind, creative thinking, and a passion for soccer.
 
 
Essential Duties & Responsibilities: 

  • Learn and assist Media & Fan Generation Manager to develop, manage and implement the Club's digital marketing, email strategies, and analytics framework.

  • Research and conduct more targeted and relevant engagement based on consumer segmentation and analysis of the database.

  • Learn to create summaries of marketing efforts to analyze results & capture insights to drive efficiencies in marketing strategy.

  • Assist with planning and creating email templates which includes proofreading, editing, and updating copy for internal and external emails.

  • Assist with LionNation, the Club’s membership program, fulfillment including management of member data and other deliverables.

  • Assist with management and maintenance of the opt-in database and master email calendar.

  • Research and compile evolving trends and technology both inside and outside of the sports industry.

  • Other duties as assigned. 

 
Qualifications: 

  • Intern must be available a minimum of 20 hours per week during the Spring semester (January 2021 through May 2021).

  • Minimum of 6 months of sports marketing, digital marketing, data analytics or other related experience is preferred.

  • Must have strong organizational skills with experience managing multiple projects and timelines.

  • Ability to evaluate data, determine trends, find opportunities, and make recommendations.

  • Basic knowledge of HTML coding.

  • Copywriting experience and/or superior written communication skills is required.

  • Familiarity with digital trends and technology, sports, and popular culture.


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