2021 Spring Semester Digital Marketing and Analytics Intern
Professional Soccer Club
Southeast Region
Sports Internship
Posted/Updated: 11/17/20
Southeast Region
Sports Internship
Posted/Updated: 11/17/20
Job Summary
Position Summary:
This position will report directly to the Media & Fan Generation Manager and will support the club email, digital marketing & analytics strategy. We are seeking an intern who possesses a high work-ethic combined with an analytical mind, creative thinking, and a passion for soccer.
Essential Duties & Responsibilities:
- Learn and assist Media & Fan Generation Manager to develop, manage and implement the Club's digital marketing, email strategies, and analytics framework.
- Research and conduct more targeted and relevant engagement based on consumer segmentation and analysis of the database.
- Learn to create summaries of marketing efforts to analyze results & capture insights to drive efficiencies in marketing strategy.
- Assist with planning and creating email templates which includes proofreading, editing, and updating copy for internal and external emails.
- Assist with LionNation, the Club’s membership program, fulfillment including management of member data and other deliverables.
- Assist with management and maintenance of the opt-in database and master email calendar.
- Research and compile evolving trends and technology both inside and outside of the sports industry.
- Other duties as assigned.
Qualifications:
- Intern must be available a minimum of 20 hours per week during the Spring semester (January 2021 through May 2021).
- Minimum of 6 months of sports marketing, digital marketing, data analytics or other related experience is preferred.
- Must have strong organizational skills with experience managing multiple projects and timelines.
- Ability to evaluate data, determine trends, find opportunities, and make recommendations.
- Basic knowledge of HTML coding.
- Copywriting experience and/or superior written communication skills is required.
- Familiarity with digital trends and technology, sports, and popular culture.
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