VP, Retail Development

Job Summary

The Vice President of Retail Development will be tasked with driving retail growth for all of our partnerships, maintaining deep retail relationships that help with the sell-in and sell-through of licensed products, and they will be a key source of retail insights for our team.  

  
Primary duties and responsibilities include:  

• Developing and cultivating high-level relationships with licensed buyers at all relevant brick and mortar and ecommerce retailers;
• Overseeing the day to day communication with major retail buyers and other retail marketing/support staff;
• Understanding the retail landscape and anticipating changes that may impact our business;
• Balancing the unique nuances of each rights holder; 
• Working with the Senior Vice President of Licensing to set short-term and long-term retail specific goals for our overall licensing program; 
• Working to analyze, synthesize, and summarize product and retail data to unlock retail opportunities;
• Developing methods to identify retailers and locations for partner growth;
• Leveraging and implementing retail marketing programs that increase the amount of partner merchandise sold;
• Overseeing the sell-in and sell through process of retail programs;
• Working closely with the Vice President of Business Development and Licensing to ensure a close working relationship with key licensees;
• Working closely with the Sponsorship & Athlete Marketing team to maximize retail partnerships and pursue integrated deals that include licensing and sponsorships opportunities; 
• Establishing and maintaining a retail marketing calendar to ensure timely delivery of marketing content to ensure retail and ecommerce execution;
• Collecting and analyze retailer sales feedback and data to determine ROI on marketing campaigns;
• Providing retail specific information and contributing to the creation of internal and external reports (e.g., quarterly reports, projections, OKRs, etc.); 
• Traveling to retailer buying offices, trade shows, and industry events;
• Other projects and duties as assigned 

 Qualifications: 

• Bachelor’s Degree;
• 10+ years demonstrated success in retail buying role or equivalent;
• Established relationships across multiple retailers;
• Experience driving merchandise sales via omnichannel marketing campaigns;
• Preferred experience in licensing, sports licensing and/or sports marketing and a general understanding of group player rights; 
• Comfortable engaging with decision-makers, senior executives and leaders;
• Demonstrated success in developing strategic programs and engaging large prospects;
• Public speaking competency;
• Ability to juggle the demands of different stakeholders; 
• Excellent client service and relationship management;
• Project management skills with the ability to meet deadlines; 
• Ability to learn, adapt, and thrive in a fast-paced environment;
• Team player with ability to motivate co-workers across verticals for prompt delivery of deliverables;
• An interest in sports;
• Strong critical and strategic thinking;
• Excellent communication skills and follow-up