Director of Marketing and Communications

Job Summary

• Lead and mentor a creative team and marketing department to ensure that all deliverables are met.


• Act as a turnkey revenue generating think tank.


• Oversee and execute all media planning, buying for TV, radio, out-of-home, print, digital and Spanish media advertising. 


• Work directly with the VP of Marketing and Sales on marketing and PR strategies, ticket promotions and sponsorship activations. 


• Lead all digital and social media initiatives while simultaneously focusing on brand awareness, ticket sales and sponsorship assets. 


• Actively manage team social media channels, website, emails and other communication channels


• Plan and execute club special events 

• Function as liaison between the club and United Soccer League for marketing and PR assets. 


• Cultivate a proactive and collaborative culture within the marketing department. 


• Work effectively with production department on all in-stadium matchday assets as well as all TV broadcast elements. 


• Maintain and amplify club’s community presence and activations including scheduling  and executing club events in the community 


• Work with club’s official supporter group and heed to their thoughts, concerns and feedback. 


• Maintain and expand premiere matchday experience. 


• Actively seek out industry best practices, especially through implementation of new technologies, to drive business forward


• Report on marketing KPIs such as leads, conversion rates, website traffic and track email campaign metrics. 

• Other duties as assigned by senior management

• Bachelor’s degree in Sales, Marketing or Business; or combination of education and years of experience.


• 3-5 years of managerial experience.


• Bilingual a plus.


• Graphic design skills a plus.


• Advanced communication and writing skills.


• Able to solve problems in a positive and efficient manner while meeting tight deadlines. 


• Familiar with sales and marketing concepts and strategies.


• Efficient in Microsoft Word, Excel and Outlook. 


• Able to work non-traditional hours, holidays, weekends – available for tarp pulls and other duties as assigned.