Manager, Social & Paid Media

Job Summary

This position reports to the Senior Director, Marketing.   

You will: 

• Develop, own and manage the voice of the arena across all digital platforms. 
• Implement, manage and execute a planning and scheduling calendar for organic arena social media channels.
• Coordinate with Digital Manager to ensure that all arena goals are being met.
• Engage in conversation across social channels with fans, players, artists, local media, local influencers, and more. Develop and own relationships with local influencers and tastemakers.
• Must be comfortable liaising with other departments to provide excellent customer service to patrons online.
• Collaborate with NHL Team' social media team to coordinate efforts and cross-promotional opportunities.
• Provide analysis of all arena digital platforms and tracking methods, including tracking and reporting regularly on growth.
• Collaborate with the Marketing Team to improve campaign results as needed.
• Assist with other duties as it relates to the marketing department & the arena’s digital presence.

What you need to be qualified 

• Bachelor’s Degree in marketing, public relations, communications, business administration, or similar.  
• Minimum of 3-5 years of experience with increasing social media digital marketing responsibilities
• Understanding knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices.
• Familiarity with Pixels, UTM Codes, and other tracking methods
• Excellent copywriting skills
• Strong Customer Service Skills
• Extremely well-organized with the ability to multi-task effectively and work under extremely tight deadlines. Strong attention to detail is a must.
• Excellent written, verbal, and listening communication skills.
• Ability to prioritize and manage multiple projects paying high attention to detail, proofreading, editing.
• Demonstrated proficiency in social media scheduling platforms and services. 
• Demonstrated passion for Marketing and/or the Sports/Entertainment Industry
• Some proficiency with publishing software such as Adobe Photoshop, Illustrator, and InDesign.
• Ability to travel as required.
• Ability to work nights and weekends as required.