Publishing Specialist Digital Sportsbook

  William Hill
  Jersey City, NJ
  Posted/Updated: 04/05/21

Job Summary

Publishing Specialist - Digital Sportsbook

Jersey City, NJ

With exponential growth and boundless opportunity to cement a lasting legacy in the United States, William Hill’s Digital Hub in Jersey City is booming. We are actively seeking a Digital Sportsbook Publishing Specialist who will work with our internal teams - Digital Operations, Marketing, Product and support functions.

Did you know…

  • 1 out of every 4 sports bets made in the US today are placed with William Hill
  • William Hill has been in business for 86 years and is now in every state that
    allows legal sports betting in the US
  • William Hill is an official partner of the NBA and the Washington Wizards; the
    NHL and the New Jersey Devils, Washington Capitals and the Vegas Golden
    Knights; Monumental Sports & Entertainment and the Washington Mystics.

What You Will Do:

  • Assist the Digital Sportsbook publishing team in the delivery of relevant and timely content across all digital gaming domains including:
    • Creating / Updating banners
    • Creating / updating landing pages / promotions pages
    • Setting up and sending
      • Push notifications
      • CRM
    • Keeping informational pages up-to-date
      • FAQs
      • Help
      • Promotions
      • Payments
    • Publishing new markets, sports, tentpole events
      • Managing publishing activities according to the master publishing schedule
      • Edit menus and carousels when necessary
    • Provide background research and data analysis to support publishing
    • Perform data analysis and create reports on the performance of push notifications, CRM campaigns, site traffic, banners and promotions as directed by the Publishing Manager
    • Track the publishing process and update tasks and notifications to keep the process moving forward
    • Work with BI teams to create proper segmentations of customers for CRM and push notifications
    • Assist in creating and maintaining sport calendar to ensure tracking of all events
    • Assist with creation of special prop bet markets to increase user engagement and generate revenue

What You Will Need:

  • 2+ years of online publishing experience essential; ideally gained with an online gaming or sports book, DFS operator or similar industry
  • Understand the needs of digital sports betting customers and common sports fans
  • Superb communication, organizational, operational, teamwork and interpersonal skills
  • Strong numerical and analytical skills, with the ability to use a range of data insights & sources to derive attention-grabbing methods of publishing
  • Proven at delivering projects against deadlines
  • Proven track record of working with cross functional teams and delivering first-class customer experience results in an e-commerce environment

Job Specific Skills

  • Jira and confluence
  • Banners & landing page creation
  • Push notifications
  • MS Office

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.



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