Media Planner

William Hill, the leading sports betting company in the country, is seeking Media Planner who loves all sports, is full of ideas, and can thrive in a start-up environment. As the ideal candidate, you are bright, talented, diligent, and a quick thinker. Your communication skills will be superior, your organizational skills will be top-notch, and you will have a passion for media. Break into the exciting new industry of sports betting where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights. 

 Did you know…

• 1 out of every 4 sports bets made in the US today are placed with William Hill
• William Hill has been in business for over 86 years and is now in every state that
  allows legal sports betting in the US
• William Hill is an official partner of the NBA and the Washington Wizards; the
  NHL and the New Jersey Devils, Washington Capitals and the Vegas Golden
  Knights; Monumental Sports & Entertainment and the Washington Mystics.

As the Media Planner, you will work closely with the Media Planning Managers to grow the William Hill brand and drive customer acquisition across all jurisdictions where legal sports betting is active. 

What You Will Do:

• With a clear understanding of the media planning process and knowledge of offline and online channels
• Analyze data and collaborate with the team on key insights and implications/optimizations (i.e., results reports, competitive assessments, target analysis)
• Track billable spending and delivery daily, and report on campaign pacing across all media channels
• Work with the finance team to shepherd the accruals, payments and media budget maintenance process
• Collaborate on the development of POVs for new media opportunities, on an ongoing basis
• Develop and maintain ongoing sports calendars and workflows for media planning process
• Manage and prioritize ongoing deliverables for William Hill’s media agency
• Coordinate with appropriate internal stakeholders to deliver creative assets in alignment with the media plan
• Brief internal creative team for traditional and digital creative assets
• Traffic and steward creative to appropriate online and offline channels
• Fluent in media math and terminology
• Ability to support team across a multitude of deliverables
• Maintain relationship with internal operational departments and outside vendors to effectively develop all components of the marketing and advertising plan strategies

What You Will Need:

• Bachelor’s degree in Advertising, Marketing, or related field.
• Minimum of five years of professional experience, including Marketing campaign planning, optimization, reporting, and analysis in a professional environment.
• Agency experience preferred
• Experience with traditional and digital media planning and buying applications (e.g. Mediaocean, Prisma, Mediatools, etc.).
• Traditional TV and Radio experience, with Sports specific experience being a real plus
• Experience with local planning a bonus
• Knowledge online and offline media channels including Social, Display, Programmatic, TV, Radio, Print and OOH
• General understanding of traditional and digital traffic and tagging process
• Advanced Excel level
• Strong data manipulation skills
• Strong presentation creation skills
• Robust understanding of media math and ability to apply it to daily work
• Should be comfortable working with any level of leadership
• Knowledge of the gaming Industry or a sports league regulated industry a plus.

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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