Manager, Social Media & Public Relations

Job Summary

The Manager, Social Media & Public Relations is responsible for implementing the public relations, media relations, and social media strategies for Special Olympics Southern California. The incumbent will implement the annual social media strategy, write content, manage the content calendar, develop graphics, and create videos. The incumbent will build relationships with media to promote Special Olympics, write press releases, pitch media, lead media relations during events and campaigns, and assist with developing the publicity strategy. The incumbent must maintain the highest level of integrity and confidentiality in all aspects of the position.

Compensation: Position is full-time, benefit eligible. The salary range is $20.00 - $26.00 per hour depending on relevant experience.

Social Media - 30%

• Responsible for implementing the social media strategy on behalf of Special Olympics Southern California. Assists in developing the annual social media strategy, including campaigns for events and promotions.
• Manages the content calendar and day-to-day postings. Writes and edits content and creates graphics, videos, and podcasts for social media. Ensures brand guidelines are met on social media. Works closely with staff to maintain consistent messaging and brand guidelines on social media. Trains SOSC staff on social media best practices and SOSC policies. Builds and supervises a social media volunteer team to assist with strategy and day-to-day tasks, including posting.
• Tracks and monitors analytics and online trends and makes improvements as needed.

Individual Goals - 20%

• Internal: See employee feedback in Comments section of Threads

Content Creation - 20%

• Manages the SOSC blog, including design, layout, stories, imagery, and content calendar.
• Writes and edits copy for press releases, features, articles, bulk emails, websites, training materials, presentations, flyers, programs, brochures, web banners, advertisements, ceremony scripts, radio and videos, and social media posts. Curates mission moments, including stories on athletes and supporters, quotes, photos, videos, and measurable stats.
• Edits and provides a second set of eyes on marketing materials as needed. Editing includes but is not limited to ensuring brand consistency, identifying typos and grammatical mistakes, reviewing event and campaign details (dates, times, locations, and so on), and assessing for flow and reader comprehension.

Public Relations - 15%