Social Media Specialist

Job Summary

• Write, edit, and update content for social media channels, including Facebook, Instagram, Twitter, LinkedIn, Yelp, Google Business, and TikTok


• Maintain timely communication with followers, and serve as the first point of contact for visitors


• Act as public-facing representative of the organization and communicate on behalf of the organization online and in-person


• Directly work with event promoters and leaders to effectively promote events

• Pitch, develop, and execute video features for social media accounts


• Cover all events in real-time autonomously, including shooting, editing, and publishing video and photo content


• Identify and understand social media trends and new networks

• Track and analyze campaign performance and provide detailed reports with strategy plan

• Maintain professional composure while responding to crises and sensitive situations


• Monitor and report social activity throughout a crisis and adjust plans as needed based on real-world learning


• Strong initiative in thinking “outside of the box” with a will-do attitude.


• Manage projects from start to finish while maintaining high-quality standards.

• Craft and pitch content for sponsor integration


• Attend off-site events to produce content and coverage (when necessary)


• Increase social media followers and engagement in a quality manner


• Communicate building and venue related policies effectively to the public through digital channels


• Lead social campaigns via cultural moments, marketing in the moment, and key campaign initiatives


• Develop influencer campaigns including planning, including contract and pricing management


• Collaborate with the graphic design team to monitor and improve search engine optimization (SEO) results


• Monitor and respond to online reviews/reputation management for the property within established guidelines


• Monitor influencer campaigns to engage and amplify content

• Lead social calendar meetings with key members of the marketing team


• Assist other departments with relative work as requested