CRM & Business Intelligence Analyst

  Sports Facility
  Southeast Region
  Sports Services
  Posted/Updated: 10/22/21

Job Summary

The primary duties of the CRM & Business Intelligence Analyst are to be the primary administrator of the organization-wide Salesforce CRM system. This includes system enhancements, report building (including ROI measurement), development of user interface, lead distribution, and assisting with direct marketing campaigns.



Position Description:

  • Manage organizational usage of the CRM system (Salesforce Lightning) including reporting, lead generation, lead management, internal process improvement, and data manipulation.
  • Lead efforts to enhance and further develop CRM and Data Warehouse products for the organization, as well as evaluate new technology to complement the current data roadmap and strategy.
  • Develop reports and dashboards that visualize data for sales, marketing, corporate partnerships, and the executive team in both Salesforce and Tableau.
  • Find unique ways to automate processes, evaluate how data interacts within the CRM and email systems, and enhance our integration of these tools with our vendors.
  • Act as the first point of contact for system errors or other internal client issues. 
  • Train and provide support to all Salesforce users across the organization.


Position Requirements:

  • Bachelor’s degree in a business, information systems, or related area
  • Experience with Salesforce CRM platforms or other database administration required
  • Previous experience working with ticketing databases (e.g., Archtics) is a plus
  • Experience with managing sales and marketing campaigns preferred (set up, segmentation, measurement, reporting)
  • Experience with Salesforce Marketing Cloud is a plus
  • Experience with SQL a plus
  • Experience with accessing APIs within scripts is a plus
  • Understanding of data warehouse concepts and past experience with data extraction is a plus
  • A self-starter capable of working independently as a project manager                                                    

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