CRM Manager

  Sports & Entertainment
  Central Region
  Administration/Management
  Posted/Updated: 11/04/21

Job Summary


The CRM Manager will administer and support sales and service campaigns and general CRM operations through Salesforce Service & Sales Cloud across the brands.


ESSENTIAL DUTIES/RESPONSIBILITIES:

  • Sales Campaigns & Campaign Reporting: Manage daily Salesforce sales activities, create and manage sales campaigns, and build reports and dashboards to monitor campaigns, sales/renewal pipelines, and user activity. 

  • CRM Automations: Create Process Builders, Workflows, and Flows to decrease clicks and increase end user efficiency 

  • Salesforce Sales Cloud User Training & Support: Provide training on Salesforce Service & Sales Cloud, as well as day-to-day troubleshooting for Sales and other teams. 

  • Sales Data Hygiene: Identify data discrepancies by reviewing CRM and ticketing system for incomplete or incorrect data. Merge CRM duplicates and perform bulk importing of data sets as necessary. 

  • Ticket Sales Analysis: Offer support on analytics and data warehouse projects related to pipeline management, lead scoring, and retention modeling. 

  • Customer Segmentation: Collaborate with digital marketing to ensure that customer segmentation is clean, accurate, and up to date for marketing usage. This role will also act as a liaison to align sales and marketing initiatives. 

  • Other duties and special projects as assigned.


 


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