Sr. Coordinator, Lifecycle Marketing

  Professional Basketball Team
  Nationwide
  Marketing/Events/Promotions
  Posted/Updated: 06/15/22

Job Summary

 

 

The Senior Coordinator will be responsible for supporting and implementing cross-channel marketing campaigns across our consumer lifecycle programs. This role will also contribute to day-to-day operational activities, including managing inbound campaign briefs, maintaining campaign calendars, and performance dashboards, sharing key insights and KPIs.

REQUIRED:

  • Bachelor’s degree in a related field, including Advertising, Business, Communications, Journalism/PR, or Marketing is highly preferred
  • 2+ years of email marketing experience, preferably on an enterprise ESP and Marketing Automation platform
  • 2+ years of experience supporting lifecycle marketing programs and initiatives
  • Experience with enterprise SMS marketing tools like Airship, Attentive Mobile, Sinch, or Twilio is highly preferred
  • Ability to use CRM, CDP, or other data management platforms to target audiences

 



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