Director of Social Media

This position has been filled - Job#: 60

Job Summary

• Contribute to setting overall social and digital media strategy
  • Lead tactical programming and distribution for PBR Social Media channels
  
  


• Effectively identify, curate and package made-for-social stories using data and judgement for distribution on PBR platforms – including PBR.com and PBR social channels


• Work with a team of content creators – programmers and social producers – to produce original social and digital content


• Assist in the development of the voice and tone for major projects including the launch of new marketing initiatives and promotional campaigns, etc.


• Evaluate and interpret performance analytics for the purposes of designing fan and follower growth strategies and engagement level improvements


• Create content, utilizing all formats, in the defined voice and tone of each social media account, across all platforms, including emerging platforms


• Embrace new and innovative ways to tell news stories across PBR’s social and digital channels


• Monitor best practices and trends in organic and branded social media content


• Manage Paid Digital Live Event Marketing efforts, and act as liaison between Digital Media, and Consumer Insights / Product to align our existing funnels of acquisition 
  
  
  • Including management of paid media agency, strategy implementation and reporting
  
  
  • Optimize and grow upper consumer funnel, and optimize lower funnel
  
  
  
  


• Identify new and innovative ways to impact PBR’s business objectives 
  
  
  • Grow PBR as a sport and brand 
  
  
  • Build loyalty and fan avidity 
  
  
  • Drive revenue 
  
  
  
  

• Deep understanding of Twitter, Facebook, Instagram, TikTok, Reddit, etc., and why content on those platforms became popular


• Experience with real-time engagement and analytics tools – especially Crowdtangle


• Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content
  • Strong visual eye with regard to the creation of graphics and selection of images for social publishing
  
  


• Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”


• Exceptional attention to detail and organizational skills


• Ability to meet deadlines in a fast-paced, dynamic environment


• Exceptional verbal and written presentation and communication skills 


• Mentors junior-level employees across offices/departments to positively impact their career growth

• 5 or more years of experience


• B.A. /B.S. Marketing, Economics, Business, Journalism, Public Relations


• Sports or Live Event Marketing - Preferred

• Normal business hours, Monday through Friday, with some evening and weekend work


• Some travel to events may be required

• Medical/Dental/Vision/STD-LTD/Life Insurance/401K


• Company provided items, i.e. Lap Top - Computer/Company Phone & Credit Card


• Up to 3 Weeks’ Vacation