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Over that past 8 years, I worked for a large sporting goods retailer, focusing on digital creative. I had the pleasure to be the lead designer on the homepage, creative director on photoshoots and be a mentor to associate designers. Sports and design are my life! I live with each March Madness shot and die with each horrible font on public signs.
Senior Graphic Designer
Oct 2012 - May 2020
- Lead designer on Dick’s Sporting Goods homepage - Developed new homepage creative to fit omni-channel platforms, increasing conversion by nearly 8% - Collaborated with site merchandisers to produce Pro/NCAA Championship creative resulting in some of the largest championship apparel sales to date.
Mar 2011 - Oct 2012
- Designed and updated car dealership websites to move inventory for individual dealerships - Designed website banners, online coupons, homepage ads, etc. in order to help sell cars - Customized dealership websites, making aspects of updating individual sites easier for dealership owners and employees
Aug 2005 - Jan 2011
- Designed print material and ran all day-to-day operations (phone calls, emails, customer service) increasing revenue each year - Designed brochures, postcards, logos, banners etc. Relied upon to create all content for the office - Met with clients to brainstorm corporate identities