Jonathan Hopkins

About

A collaborative leader with over twenty years of successfully developing and executing customized integrated data-driven B2C and B2B marketing programs, increasing revenue and engagement for renowned sports, media and entertainment brands such as the New York Yankees and ESPN. An NYU Stern M.B.A.

Experience

Marketing Director

NBC Sports

Mar 2019 - Present

Reporting to Chief Marketing Officer, oversee the sports marketing strategy for all NBC networks across the Comcast/NBCU portfolio, collaborating with the market RSNs as well as professional sports teams, to increase revenue, subscribers and engagement across platforms.

VP, Engagement

Spectrum (Charter)/Time Warner Cable

Apr 2013 - Dec 2018

Led companywide go-to-market strategies to increase adoption, engagement, upsell and retention of products and services for B2C and B2B segments; generated revenue through collaborative partnership campaigns with; oversaw all social media marketing handles. Grew acquisition and retention of subscribers through customized data-driven solutions.

Director, Event Marketing

ESPN

Apr 2002 - Mar 2013

Led conceptualization, execution and recap of all sponsorship and VIP experiences leveraging market position and tent pole events such as Super Bowl, The ESPYs and X Games. Developed new business and upsell through the development of multimedia marketing solutions. Negotiated and managed all VIP and consumer event production.

Manager, Promotions and Special Events

New York Yankees

Jul 1998 - Mar 2002

Managed all team related game day and non-game day marketing activities such as the yearly promotional calendar and sponsorship fulfillment. Produced and Directed on field ceremonies and Media script copy. Improved brand sentiment through various community programs. Supported Principal Owner George M. Steinbrenner’s VIP guests.