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Nationally recognized collegiate sports executive. Successfully executed over 300+ corporate partnerships platforms for national/regional/local partners. Development of integrated marketing and sales strategies across target markets for all business segments to achieve maximum return on investment and profitability.
Oct 2019 - Present
Directed all sponsorship, live event, sponsor activation strategies for two NCAA universities in 4th largest DMA in nation. Responsible for over 154 corporate partnerships, experiential activation and media partnerships. Crafted ultra-successful marketing campaigns / tailgate activation, off site tours/events, and property growth plans. Directly
Sr. Dir. External Partnerships
Apr 2016 - Apr 2018
Highly recruited by #1 sports authority in nation to direct all external experiential relationships and premium hospitality for multiple events including Houston Sports Awards, National Battle of the Bands (NRG Stadium), UCI BMX World Championships, World Transplant Games and Houston Sports Hall of Fame. Key partnerships included PNC Bank, Memorial
Senior Vice President
Sep 2005 - Mar 2016
Co-founded nation’s largest multicultural collegiate sports marketing firm. Responsible for multi-tiered sponsorships, experiential activation, VIP hospitality, championships and marketing rights for 22 NCAA universities, 28 NCAA conference championships, and two NCAA DI conferences. Direct P&L responsibility of $11.2 million annually. Managed si