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Kelli Buhrdorf

Experienced Professional in Event Management & Marketing
Charlotte, NC

About

Kelli is a genuine, hard-working individual, the ultimate team player, who believes that sports are the perfect platform for positive change. She has been fortunate to experience many opportunities within the sports industry, working for organizations such as Virginia Tech Athletics, ESPN, the Pulaski Yankees, the NWBA, and Sportable.

Experience


Co-Founder & Podcast Host

May 2020 - Present
Coordinated the 2020 Outnumbered Digital Summit, executed event day operations, recruited guest speakers, and designed marketing materials - Serve as a podcast host, manage internship program, and strategize new initiatives to grow the Outnumbered community

Project Analyst

May 2020 - Present
Coordinate company projects impacting over 1,700 stores, assisting project managers, vendors, and teams out in the field - Manage timelines, track project details, collaborate with the merchandising service team, and manage communication channels

Events Assistant

Jul 2019 - May 2020
Served as main support for the 2019 Bahamas Bowl operations, including managing the budget, staffing logistics, on-site transportation, and the ticket manifest - Assisted on other ESPN Events and company initiatives as requested, such as the Charleston Classic, St. Pete/Clearwater Elite Invite, etc.

Graphics Intern

May 2019 - Sep 2019
Designed graphics for all social media platforms - Created and executed the social media calendar

Programming Associate

Aug 2018 - May 2019
- Developed and implemented programming curriculum for Sportable's twelve sports - Coordinated the 2019 “Sportable at the STU” Wheelchair Basketball Tournament, managing the budget, volunteer logistics, marketing, event day operations, and fundraising - Served as an assistant director for all Sportable basketball tournaments

Ticket Sales Associate

Aug 2017 - Jan 2019
Sold ticket packages for Virginia Tech Athletics’ ticketed events, such as football, basketball, and baseball - Communicated with ticket donors to assist with purchases, resolve issues and mediate conflict

On-field Promotions Intern

Jun 2017 - Sep 2017
Coordinated and executed all on-field promotions including anthem, first pitch, play ball kid, on-field games between innings, mascot appearances, cheer/dance performances, and special recognitions

Sports Marketing Intern

Apr 2016 - May 2018
Developed and executed the marketing plan and promotional schedule for women’s volleyball and women’s tennis - Worked home games for football, basketball, additional Olympic sports, and other special events assisting with fan experience and sponsorship activities

Education


Sports Management - Master of Sport Leadership
Aug 2018 - Aug 2019

Marketing Management - B.S. in Business
Aug 2014 - May 2018

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