Jamie Douglas
Product Marketing Professional
Greenville, South Carolina USAAbout
Marketing professional with more than 16 years’ experience in the sports industry. A proven track record of delivering engaging marketing campaigns, robust brand strategies and cutting-edge products on a global level. Passionate about great brands and products and telling their story.
Experience
Global Marketing Director
Apr 2017 - Apr 2020
Led the strategic global relaunch of the Dunlop racket sports brand following its acquisition in April 2017 by Sumitomo Rubber Industries.
Created and implemented new brand strategy, positioning and identity on a global level ensuring consistent and professional brand presentation and elevation across all touch-points.
Global Head of Product Development
Nov 2011 - Apr 2017
Creatively led the global racket sports product categories at group level across all regions, trade channels and routes to market. I managed a team of product managers to deliver market leading products to grow share and maximize contribution towards the company's business plan.
Global Product Manager
Feb 2007 - Nov 2011
Managed end to end product development for the global tennis category including rackets, strings, grips, luggage and balls.
Technical Assistant
Apr 2003 - Feb 2007
Managed all tennis equipment testing and approval schemes from industry brands and manufacturers.
