Rob Bedeaux
Leader in sports, entertainment, & tech marketing | Authentic storyteller, Empathetic leader | Partner management–USOPC, Premier League, Peacock
Minneapolis, Minnesota USAAbout
Sports & entertainment marketing leader, storyteller, and brand builder. I have a record of successful campaigns across the youth & professional sports world for both B2C and B2B products.–a jack of all trades in the marketing & product sphere with strong technical chops, years of brand experience, and creative & editorial skills.
Experience
Portfolio Marketing & Ad Sales Partnerships
Jan 2023 - Present
Lead cross-company marketing initiatives for the full suite of brands under the SportsEngine, GolfNow & Fandango Media divisions of NBCUniversal
Content Strategy & Ad Sales Partnerships
Jan 2021 - Jan 2023
Managed content relationships with the U.S. Olympic and Paralympic Committee and its affiliated governing bodies, professional sports leagues, content partners, and advertising partners for NBC Sports Next group of NBC Sports.
Consumer Engagement
Jan 2019 - Jan 2021
Developed and led the execution of NBC Sports Next's consumer engagement strategy in partnership with parent company NBC Sports. Utilized SportsEngine’s linear, digital, and social inventory with the goal of increasing awareness and interest in SportsEngine's editorial and SportsEngine.com platforms.
Field Producer
Jun 2018 - Oct 2018
Managed crew covering the 2018 Youth Olympic Games for NBC Sports & SportsEngine.
Oversaw event scheduling and production and set up and conducted Team USA athlete interviews.
Acted as the liaison between the SportsEngine field crew and the NBC Sports production team in Stamford, CT
Product Marketing
Jan 2015 - Dec 2018
Crafted product positioning and messaging strategy leveraging a deep understanding of the youth sports market, focusing on lacrosse, soccer and volleyball.
Translated customer insights into hypotheses and rapidly tested ideas to grow adoption, usage, and retention.
