Month: March 2015

A Perfect Pair: Sports and Social Media

Social media isn’t new—Facebook and Twitter are a decade old, and Instagram and Pinterest are celebrating their five-year anniversaries. The next wave of social media apps, like Vine and Snapchat, are gaining popularity too. Millions of people from all generations share, like, post, pin, and tag multiple times a day. […]

The Business of Mayweather-Pacquiao

Fight fans presumed the chances of a Mayweather-Pacquiao showdown lay somewhere between slim and none on the spectrum of possibility. The two-horned unicorn doesn’t exist. The Bigfoot will never be seen. The Loch Ness Monster was only photographed as a shadow. But it’s happening. On May 2nd at the MGM […]

Philly: A Tough Sports Town

The Commonwealth of Pennsylvania doesn’t hold the sex appeal of California, the buzz of New York, or the Lone Star State’s ruggedness. It isn’t part of New England yet doesn’t identify with the Midwest or Southeast. While it lacks a strong identity, The Keystone State—the geographic wedge in the east […]