It’s no surprise that coaching a team and leading a business have a lot in common. Just as we see every day in the business world, there are only a select few who have truly mastered the art of inspired coaching. These are the professionals who embody the values most critical to success, such as mentorship, preparation, and an entrepreneurial spirit, among others.

With the 2017 FBS season upon us, we’ll once again have an opportunity to see some amazing (and sometimes legendary) coaching in action.

Inspired by its own partnership with USA TODAY Sports and the American Football College Association (AFCA), Amway launched a first-of-its-kind video series called Amway Overtime. This series features a collection of interviews with some of the most recognizable names in college football coaching.

The goal was to explore the intersection of business and sports and reveal how lessons learned on the field can motivate and empower others to be great leaders – and coaches – off the field.

The first video in the series, hosted by Amway North America Managing Director Jim Ayres, is an interview with former player, head coach, and current CBS Sports analyst Rick Neuheisel. Coach Neuheisel discusses the nuances of team building on and off the field and explains how the most successful leaders help their teams forge their identities through “relentless” positivity.  


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Amway, the world’s No. 1 direct selling business based in Ada, Michigan, has been a proud sponsor of the Amway™ Coaches’ Poll powered by USA TODAY Sports and the AFCA National Championship Trophy since 2014. For more information, visit or join the conversation on social media at #AmwayOvertime.