Advice & Education

Why Social Media May Hurt An Athlete’s Brand Management

Why Social Media May Hurt An Athlete’s Brand Management

By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]

What’s in a Sports Management Program?

Professional sports teams are flush with money. Salary caps are bloating, broadcasting rights fees are escalating and franchise values are growing at record paces. New technologies coupled “internet everywhere” is creating scores of new revenue streams for fans who can now consume games, analysis and statistics from practically anywhere. Young, […]