It’s no surprise that coaching a team and leading a business have a lot in common. Just as we see every day in the business world, there are only a select few who have truly mastered the art of inspired coaching. These are the professionals who embody the values most […]
Industry Experts
3 Experts Share How Their Values and Mission Guide Their Career
What influences the way you make decisions? Can you define your fundamental beliefs? These are your core values; they’re what you consider to be essential in steering the way you live and work. When you work in sports, and your job aligns with these values, you’re naturally more engaged and […]
How This CEO Is Changing The Fitness Industry
The fitness industry continues to grow, which is why more people are interested in finding work in sports fitness. Research from Statista found that the global fitness and health club industry generates more than $80 billion in revenue per year. In the U.S., a March 2017 report from the International […]
What You Can Learn From a CEO in Sports Analytics
The field of sports analytics continues to grow, thanks to passionate people putting in the work and demonstrating how using data in coaching, training, athletics, and game planning is vital to adding to the win column. We sat down with Diane Bloodworth, CEO of Competitive Sports Analysis, to learn more […]
What Does a Day in the Life of a Sports Writer Look Like?
Growing up, you were an avid reader. As you got older, you started gravitating toward reading about one of your favorite topics: baseball. Combined with your passion for sports and knack for storytelling, sports writing seems like your ideal career. However, finding work in sports and succeeding in the industry […]
The Ultimate Guide to Digital and Social Media in Sports
Digital and social media are changing the sports industry in radical ways. For one, it’s calling for more creative minds in some of the best sports jobs, such as marketing and PR. It’s also giving athletes unique ways to manage their brands and changing the fan and consumer experience as […]
Why Sports Analytics May Be Perfect For You
Sports analytics is a rather broad term, but essentially it describes the use of performance data in decision making. It helps teams better scout talent and profile each player to accurately predict performance. This general term also applies to sports gambling and fantasy sports. We spoke with Georgetown University’s Mike […]
Should You Pay Attention to Socially Responsible Companies?
Young women and girls sit on swing sets, run around a playground, play on a roundabout, and toss softballs. They rally off stats on how they can reduce their risk of breast cancer, unplanned pregnancy, and depression if they play organized sports. This scene played across televisions nationwide in 1995 […]
Why Social Media May Hurt An Athlete’s Brand Management
By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]
How to Get a Job in Sports Marketing and Public Relations (PR)
You’re in your late 20s, making a living as a sports journalist, when you realize that you want to make a change. The whole journalism industry is rapidly evolving, leading you to follow a new passion of yours — public relations. This is how Christopher Navalta went from a sports […]