Content Quality Specialist (UK Sports Betting Expert)

  Web International Services Ltd
  Sliema, 56
  Sports Media
  Posted/Updated: 10/30/24

Job Summary

WIS – who?  
Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance. 

About the job:
We are looking for a Content Quality Specialist with a minimum of 3 years of experience in iGaming content management. The ideal candidate will be a proactive team player with a strong grasp of the UK sports industry and culture. You should possess native-level English proficiency, exceptional research skills, and a solid understanding of SEO and content optimization using tools like WordPress. In this role, you’ll define and execute content strategies, ensuring high-quality, insightful material tailored for our UK audience. A background in sports journalism or the sports industry would be advantageous. If you are detail-oriented, analytical, and passionate about creating impactful sports betting content, you could be a perfect fit for our team. 

What you will be doing:
  • Define and execute brand-aligned content strategies by creating insightful, data-driven content briefs that effectively meet user search intent and drive website engagement.
  • Provide constructive feedback to writers on submitted work, checking for errors and inconsistencies to ensure high-quality content.
  • Monitor traffic, engagement, and conversions and analyse reports to generate actionable insights and stay up to date with market requirements and changes for continuous content optimisation.
  • Collaborate closely with cross-functional teams — including product managers, designers, developers, SEOs, and affiliate managers — to achieve defined product goals.
  • Conduct in-depth research on industry-related and sports topics to develop original content, utilising keyword research and SEO best practices to increase website traffic and user engagement.
 
What would make you a great fit?  
  • Mandatory 3+ years in iGaming content management roles, demonstrating a solid track record in the industry.
  • Native-level proficiency in English, with a deep understanding of the UK's sports industry and culture.
  • Exceptional research skills across all product-related topics, enabling the creation of insightful and original content.
  • Strong proficiency with SEO tools and WordPress, with the ability to effectively optimise content for search engines.
Not mandatory but would be considered a plus:
  • Previous experience in sports journalism/sports industry

Some of our benefits:  
  • Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment  
  • Company events in Malta organised and paid for by WIS for EU employees – twice a year  
  • Access to learning platforms and educational support offered to boost your knowledge and career 
 


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