Social Media Manager

Job Summary

Social Media Manager – Playbook Media

Location: Remote / New York City

Type: Full-Time

Company Overview

Modern athletes are cultural change-makers whose voices resonate beyond the game. They shape the way we speak, influence the way we dress, build companies that we know, showcase products we use, and deepen the way we engage with sports.

Playbook Media is the premier platform empowering players to tell their story and use it to develop robust intellectual property. In the shifting digital media landscape, we have mastery over various modes of content creation—spanning audio, visual, short-form, and long-form. And with deep industry connections in media & technology, Playbook Media engages global audiences in innovative and comprehensive ways.

Role Overview

We are seeking a first Social Media Manager to create, manage, and strategize social media content across digital platforms as well as develop a daily newsletter. The ideal candidate has a deep understanding of media consumption trends, digital storytelling, and platform-specific content optimization. The ideal candidate also loves the sports, media, and technology industries, and is engaged with the ways each of them is changing today. This is a remote position, with the option of working in our New York office.

Key Responsibilities

Content & Social Media Management

• Make photo and video content for social media channels (YouTube, Instagram, X, TikTok, etc.) that engage with major news stories in our industries.
• Draft and distribute a daily newsletter recapping the headlines in sports, media, and technology for the Playbook community. 
• Manage relationships with platform partners (Meta, Google, X, TikTok, etc.).

Digital Strategy & Growth

• Collaborate with the leadership team to develop a comprehensive digital strategy that aligns with Playbook’s brand, content, and business objectives.
• Own audience growth, engagement, and retention across digital channels, including the website, social media, newsletters, and emerging platforms.

Qualifications & Experience

• 2+ years of experience in digital media, content creation and strategy, and audience development, ideally in sports, entertainment, or business media.
• Professional experience with graphic design, video editing, and other creative software (e.g., Canva) and experience with content management systems (e.g., Hootsuite)
• Proven track record of making creative social media content across platforms that drives digital audience growth.
• Excellent communication and writing skills.

The annual base salary range for this role is $80,000-$120,000. Total compensation may vary based on education, experience, skills, and location. Playbook Media provides full benefits. 

To apply, please send your resume, a brief cover letter, a list of references, and a sample of your work to [email protected]. We will accept applications for 2 weeks after which we will invite select candidates to interview with our Head of Business Development and our Chair. As part of the interview process, we will also ask candidates to produce sample social media posts and a draft newsletter in response to a prompt. The intended start date is June.