Brendan Lawlor
About
From 2017-2018, I interned with Fenway Sports Management, aiding in their sponsorship executions. Then, I spent a season with the Red Sox in their Fan Services department. Most recently, I interned with ESPN and their marketing department, under their NFL and UFC on ESPN team. Currently, I am finishing my Sports Administration Master's degree.
Experience
Sports Marketing Intern
Jun 2019 - Aug 2019
Participated in a 10 week internship supporting ESPN's NFL and UFC property broad-based marketing initiatives. Initiated the NFL Music Strategy, including a strategic partnership with Diplo, a Grammy Award-winning artist. Earned Finalist Status for ESPN’s “The Pitch” Competition for "ESPN Campus Takeover."
Fan Services Associate
Mar 2018 - Nov 2018
Engaged baseball fans to enhance their experience at Fenway Park, working 30 hours per week as a full-time student. Executed promotional activities, provided free giveaways, and facilitated on-field promotions during all Boston Red Sox home games. June 2018 Monster Service Award Winner -- Department employee of the month.
Sports Marketing Intern
Sep 2017 - Dec 2018
Supported the partnership between FSM and Boston College by executing in-game, on-field and on-court promotions from corporate sponsors to generate excitement and further solidify fan loyalty to Boston College. Dedicated 8 hours every Saturday to providing on-site, gameday construction and disassembling of the complete tailgate experience.
