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Vernard Littles

Atlanta, Georgia USA

About

I am a sports marketing and management professional with expertise in athlete relations, program development, digital marketing, and event operations. Skilled in driving growth, engagement, and revenue through innovative strategies and strong relationship management.

Experience


Tennis Professional

Sep 2024 - Present
• Manage and deliver group and private training programs for athletes of all ages,ensuring high-quality instruction while promoting teamwork, discipline, andplayer engagement. • Oversee program development by creating innovative classes and tailoredtraining sessions that have strengthened athlete performance and expandedparticipation.

Tennis Professional/Tennis Pro Shop Manager

Sep 2022 - Sep 2024
• Directed, marketed, and designed a wide range of youth and adult programs, creating innovative classes such as Mixed Drills, Cardio Tennis, and S increasing participation and generating new revenue streams. • Collaborated with academy leadership on program development, lesson planning, and scheduling to enhance player engagement and retention

Player Services and Facility Managment Team Member

Aug 2021 - Sep 2021
• Supported athlete relations by assisting professional players during practices and matches, ensuring a seamless experience that contributed to optimal performance. • Coordinated event operations by completing administrative tasks, projects, and ad-hoc responsibilities in a high-pressure, fast-paced environment.

D&I and Marketing Intern

Jun 2020 - Aug 2020
• Collaborated with USTA leadership in strategy and marketing planning meetings, contributing insights from an HBCU and minority perspective to advance diversity and inclusion in tennis. • Created and managed digital marketing content (videos, newsletters, website features) to promote diversity initiatives, career pathways, and education

Co- Graphic Design Chair

Feb 2020 - Feb 2020
• Contributed to marketing strategy meetings to identify target audiences and develop outreach plans, ensuring the success of both student participants and corporate partners. • Designed and managed digital advertising campaigns for a conclave sponsored by Amazon, featuring leading brands such as AT&T, Intuit, 3M, Google, and Dell Technologies

Game Operations, Marketing, & Photography Intern

Aug 2018 - May 2019
• Produced digital media content, including photography, video editing, and game highlights, to promote athletic programs, increase fan engagement, and support fundraising initiatives. • Supported game-day operations and event management, including set-up, breakdown, coordination, and marketing, ensuring smooth execution of athletic events.

Education


Sport Management - Master
Aug 2023 - May 2025
• Focus Area: Intercollegiate College Athletics • Focus Area: Sports Business and Sales

Business Marketing/ Sales Minor - Bachelor
Aug 2017 - May 2021
• Major: Marketing, Minor: Sales • Honors: Cum Laude, Morehouse History Award • Relevant Coursework: Marketing Management, Principles of Marketing, Principles of Professional Sales, Management Principles, Organization Behavior Marketing • Phi Beta Sigma Fraternity Incorporated • Elected Captain of Morehouse Tennis Team

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