Vernard Littles
Atlanta, Georgia USAAbout
I am a sports marketing and management professional with expertise in athlete relations, program development, digital marketing, and event operations. Skilled in driving growth, engagement, and revenue through innovative strategies and strong relationship management.
Experience
Tennis Professional
Sep 2024 - Present
• Manage and deliver group and private training programs for athletes of all ages,ensuring high-quality instruction while promoting teamwork, discipline, andplayer engagement.
• Oversee program development by creating innovative classes and tailoredtraining sessions that have strengthened athlete performance and expandedparticipation.
Tennis Professional/Tennis Pro Shop Manager
Sep 2022 - Sep 2024
• Directed, marketed, and designed a wide range of youth and adult programs,
creating innovative classes such as Mixed Drills, Cardio Tennis, and S
increasing participation and generating new revenue streams.
• Collaborated with academy leadership on program development, lesson
planning, and scheduling to enhance player engagement and retention
Player Services and Facility Managment Team Member
Aug 2021 - Sep 2021
• Supported athlete relations by assisting professional players during practices
and matches, ensuring a seamless experience that contributed to optimal
performance.
• Coordinated event operations by completing administrative tasks, projects, and
ad-hoc responsibilities in a high-pressure, fast-paced environment.
D&I and Marketing Intern
Jun 2020 - Aug 2020
• Collaborated with USTA leadership in strategy and marketing planning
meetings, contributing insights from an HBCU and minority perspective to
advance diversity and inclusion in tennis.
• Created and managed digital marketing content (videos, newsletters, website
features) to promote diversity initiatives, career pathways, and education
Co- Graphic Design Chair
Feb 2020 - Feb 2020
• Contributed to marketing strategy meetings to identify target audiences and
develop outreach plans, ensuring the success of both student participants and
corporate partners.
• Designed and managed digital advertising campaigns for a conclave sponsored
by Amazon, featuring leading brands such as AT&T, Intuit, 3M, Google, and Dell
Technologies
Game Operations, Marketing, & Photography Intern
Aug 2018 - May 2019
• Produced digital media content, including photography, video editing, and
game highlights, to promote athletic programs, increase fan engagement, and
support fundraising initiatives.
• Supported game-day operations and event management, including set-up,
breakdown, coordination, and marketing, ensuring smooth execution of athletic
events.
Education
Sport Management
- Master
Aug 2023 - May 2025
• Focus Area: Intercollegiate College Athletics
• Focus Area: Sports Business and Sales
Business Marketing/ Sales Minor
- Bachelor
Aug 2017 - May 2021
• Major: Marketing, Minor: Sales
• Honors: Cum Laude, Morehouse History Award
• Relevant Coursework: Marketing Management, Principles of Marketing,
Principles of Professional Sales, Management Principles, Organization
Behavior Marketing
• Phi Beta Sigma Fraternity Incorporated
• Elected Captain of Morehouse Tennis Team