Caroline Hsiao

About

Caroline Hsiao is a New York–based graphic designer with a deep passion for sports culture. Her MFA thesis explores how the emotional bonds of sports fandom can inspire innovative design. As a lifelong dancer and devoted sports enthusiast, Caroline brings a unique blend of creativity, movement, and storytelling to the sports industry.

Experience

Graphic Designer

Pratt Institute

Aug 2024 - May 2025

- Design events visual, organize and promote events for the campus - Manage Pratt Student Involvement's official Instagram account

Summer Talent Series: Coffee Connect

dentsu

Jun 2024 - Sep 2024

One-on-one discussions with recruiters to review portfolios, refine resumes, and explore future trends in advertising.

Athletics and Recreation Assistant

Pratt Institute - Athletics and Recreation

Oct 2023 - May 2025

- Provided front desk assistance, including greeting visitors, answering inquiries, and coordinating facility use - Supported daily operations by maintaining cleanliness and organization of training facilities

Graphic Designer

Nature House

Jun 2023 - Sep 2024

Social Advertising and Group Management, Market Research, and Customer Service. - Designed advertisements for brand’s social media - Insight research for brand strategy

Social Advertising Creative Design Intern & part-time

Ogilvy

Jul 2021 - Aug 2021

- Designed visual advertising content for social media and exhibition - Worked with prominent brands, including Volkswagen, Singleton, Colgate, DARLIE, and KIRIN Bar Beer