Chief Revenue Officer (CRO)

Job Summary

• Establish and qualify Oakland Roots SC’s value proposition to sponsors and ensure consistency in messaging across all sponsor interaction.


• Identify, pursue, and close new business from qualified prospects for sponsorship.


• Establish and implement sales and new business development strategies, including the use of social media and other platforms, to develop leads and close sales with partners, ranging from the local level up to Fortune 500 companies. 


• Define the value proposition and market to “C-Level” executives.


• Creatively conceptualize and pitch customized and unique activation programs to prospective partners to show value-added elements of sponsorship deals with the Oakland Roots SC, including connecting the Roots purpose to its partner relationships.


• This role will be measured and rewarded based on the person’s ability to attract new sponsors and sales to Oakland Roots SC.


• Lead and/or provide direction for contract negotiations.

• Lead the sales team in helping define success in ticketing and guest services.


• Serve as a leader of the sales and new business development department to provide strategic vision for the Oakland Roots SC sales operation, ensuring revenue growth is aligned with company objectives and values.


• Lead the recruiting, hiring, training, and day-to-day management of the new stadium sales team consisting of sales professionals.


• Design the calendar, content, and strategy for recurring sales events - including ideas like friends and family, top businesses, local youth clubs, local tastemakers, and influencer events.


• Develop the sales journey, purchase process, CRM tracking, and sales-to-service hand-off strategy for club, membership, and supporters section seating.


• Lead the planning and implementation of all outbound sales efforts, including experience center appointments, product launches, sales events, seller incentives, and buyer incentives, for all membership focused products.


• Provide consistent reporting information by maintaining accurate daily, weekly, and overall updates of sales, outbound metrics, and event recaps.


• Technology know-how. Establish the right mix of toolsets and apps to ensure success within the sales and sponsorship departments. 

• Minimum 6 years of successful sales and/or sponsorship experience with a proven track record of closing complex transactions.


• A high-energy leader with an affinity for, and love of, “selling”.


• An existing network of relationships with business leaders in the Bay Area, California, and across the country.


• A successful history of developing, implementing, and leading sales and marketing programs.


• Outcome-oriented and motivated by performance-based rewards.


• Experience in the development and persuasive delivery of presentations to “C-Level” executives.


• Sports experience preferred.


• Bachelor’s degree in business, marketing, or a relevant field of study.


• Master’s degree level preferred.


• Strategic thinker with attention to detail.


• Able to work all home games and schedule of team events throughout the year.


• Comfortable with a lean environment and the use of technology to make work more efficient. Ideally, familiar with Tickets.com ticketing system, Shopify, SportsEngine, FanThreeSixty, Mailchimp.

• Above all, integrity and honesty


• Passion for Soccer and/or understanding of the sport


• Passion for Oakland and social impact


• Entrepreneurial; willingness to work independently with the best business practices in mind


• Given the nature of sports organizations, the willingness to work around the clock


• An exceptional work ethic and attention to detail


• An enthusiasm for coaching, teaching, and the development of people


• Optimism and energy for the brand and its future


• An open and collaborative nature


• A high degree of self-awareness of one’s own personal style, strengths and weaknesses, and motivational triggers


• Intellectual curiosity and enthusiasm for learning


• Action-Oriented—enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available; willing to take unpopular stands when necessary