Marketing Operations Strategist

Job Summary

• Develop, build, and execute monthly advertising media plans for the team to build brand and drive tickets sales across all revenue platforms 


• Own the trafficking of inventory for all the Pistons media plans across multiple advertising mediums


• Handle data & analytics integration into marketing decisions 


• Establish new target profiles for marketing campaigns 


• Supervise social/digital performance 


• Lead all aspects of revenue campaign performance and marketing support cadence 


• Handle incoming customer feedback via surveys, focus groups and other customer intelligence measures 


• Be responsible for all Facebook, Instagram, and Twitter paid advertising to support ticket and retail sales 


• Amplify and optimize branded content across Facebook, Instagram and Twitter to reach broader audience, increase engagement and strengthen our brand 


• Manage SEM and programmatic ad campaigns to support our ticket sales, as well as retail sales 

• Bachelor’s degree in Marketing, Advertising or related field required.


• 5-7 years’ experience with media buying, with an emphasis in the digital space, in sports, entertainment and/or agency background


• Proficiency with all Microsoft Office applications, including Word, Excel, Power Point and Outlook


• Experience with social monitoring platforms such as Crimson Hexagon, Radian6, Social Context


• Excellent verbal and written communication and interpersonal skills


• Comfortable in a strongly collaborative environment, while still being a self-starter


• Outstanding integrity and polish in demeanor and appearance


• Strong attention to detail, timelines and organization


• Able to work extended hours, including games and events on nights and weekends