Analyst, Analytics and Consumer Insights

  Football
  West Region
  Marketing/Events/Promotions
  Posted/Updated: 11/09/20

Job Summary

 

Role Responsibilities: 
  • Collect data for a recurring suite of dashboards to monitor performance and identify trends of all facets of marketing and media initiatives

  • Help improve, build, and publish these dashboards

  • Identify trends from 1st and 3rd party data sources

  • Pull data and provide insights into consumer behavior/attitudes/demographics/etc.

  • Assist in research studies (focus groups, quantitative surveys, etc.)

  • Be the champion of the test-and-learn methodology by identifying campaigns, areas to improve effectiveness, and testing - compiling and logging test results, and presenting findings to teams

  • Evaluate fan loyalty, effectiveness of fan loyalty programs, and fan loyalty reinvestment models

  • Build predictive and performance statistical models to understand fan likelihood to produce desired outcomes, optimize marketing and media approaches, construct fan segment schemas, and forecast future results

  • Other analytics and team duties as assigned



Role Qualifications (Skills/Experience/Capabilities):

  • Bachelor’s degree in related field required (Business, Marketing, Analytics, Statistics, Mathematics, or similar)

  • 1+ years of experience in analytics and/or research

  • Experience with common reporting software (e.g. Tableau, Power BI, Domo, etc.)

  • Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.)

  • Experience with relational databases and data extraction software (e.g. SQL, SAS, Q, etc.)

  • Experience building statistical models

  • Specialization working within large datasets to compile fan/customer segmentation schemas and segment-level insights

  • Experience with Microsoft Office; Excel and Access experience preferred

  • Experience working extracting, cleansing, and formatting customer audiences for analytical purposes

 



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