EVP & Chief Marketing Officer
Football Team
Central Region
Marketing/Events/Promotions
Posted/Updated: 11/11/20
Central Region
Marketing/Events/Promotions
Posted/Updated: 11/11/20
Job Summary
Responsibilities & Duties:
Marketing and Brand:
- Responsible for collaborative development and execution of long-term and short-term marketing and brand strategy and vision.
- Ensure the alignment of integration of the organization’s marketing strategy and vision across departments through collaborative execution across the organization.
- Responsible for supervising the management, planning and directing of all aspects of the organization’s brand development and execution.
- Lead the creation, execution and evaluation of marketing programs and advertising campaigns to engage core fan segments/personas, and develop new fan segments including among diverse fan bases
- Responsible for the development of appropriate metrics and conduct research to measure effectiveness of the brand in advertising and marketing campaigns.
- Assist with the developing processes for prioritizing content, events, and creative projects to effectively utilize resources to meet organizational strategic goals.
- Oversee the development and execution of the service delivery programs and processes.
- Ensure the application of research, data and fan insights into decision-making systems and processes
- Responsible for the development of annual business plans with strategies and key metrics to drive brand and revenue growth where applicable.
- Work collaboratively with Ticket Sales, Ticket Operations, SAE and Finance to ensure optimal pricing on all products and ticket offerings.
- Coordinate with members of the SAE, Finance and Information Technology departments in order to implement accurate ROI and impact measurements, dashboards and other tracking tools.
- Work with Concessionaire to ensure alignment of optimal products, service and pricing.
- Manage Merchandise partner relationship including in-stadium and non-stadium team store locations
- Work in cooperation with U.S. Bank Stadium operator, as necessary, on in-stadium activations, programs, signs and marketing campaigns.
The ideal candidate will possess the following qualifications:
- 10+ years of related experience leading content-centric consumer brands, media, digital/social media, advertising, or related field preferably with experience in the sports industry.
- Transformative leader with track record of hiring, developing, motivating and leading successful diverse and inclusive teams.
- Proven understanding of the business imperative around inclusivity and belonging
- Growth mindset, empathy, grit, adaptability and resilience demonstrated through prior experiences.
- Successful track record of leading development and implementation of organizational culture to align with core values.
- Experience collaboratively leading development and implementation of strategic planning processes.
- Demonstrated track record of successful organizational change management.
- Expertise in current digital and social media trends and media technologies.
- Experience leading analytics and/or consumer insights departments and utilizing data in decision-making processes
- Experience with accountability for organizational or departmental P&L, budgeting required.
- Excellent interpersonal and communication skills required
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