EVP & Chief Marketing Officer

  Football Team
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 11/11/20

Job Summary

 
Responsibilities & Duties: 
Marketing and Brand:

  • Responsible for collaborative development and execution of long-term and short-term marketing and brand strategy and vision.

  • Ensure the alignment of integration of the organization’s marketing strategy and vision across departments through collaborative execution across the organization.

  • Responsible for supervising the management, planning and directing of all aspects of the organization’s brand development and execution. 

  • Lead the creation, execution and evaluation of marketing programs and advertising campaigns to engage core fan segments/personas, and develop new fan segments including among diverse fan bases
  • Responsible for the development of appropriate metrics and conduct research to measure effectiveness of the brand in advertising and marketing campaigns. 
  • Assist with the developing processes for prioritizing content, events, and creative projects to effectively utilize resources to meet organizational strategic goals.

  • Oversee the development and execution of the service delivery programs and processes.

  • Ensure the application of research, data and fan insights into decision-making systems and processes 

  • Responsible for the development of annual business plans with strategies and key metrics to drive brand and revenue growth where applicable. 
  • Work collaboratively with Ticket Sales, Ticket Operations, SAE and Finance to ensure optimal pricing on all products and ticket offerings.  

  • Coordinate with members of the SAE, Finance and Information Technology departments in order to implement accurate ROI and impact measurements, dashboards and other tracking tools. 
  • Work with Concessionaire to ensure alignment of optimal products, service and pricing.

  • Manage Merchandise partner relationship including in-stadium and non-stadium team store locations 

  • Work in cooperation with U.S. Bank Stadium operator, as necessary, on in-stadium activations, programs, signs and marketing campaigns.

 
 
The ideal candidate will possess the following qualifications:

  • 10+ years of related experience leading content-centric consumer brands, media, digital/social media, advertising, or related field preferably with experience in the sports industry.

  • Transformative leader with track record of hiring, developing, motivating and leading successful diverse and inclusive teams.

  • Proven understanding of the business imperative around inclusivity and belonging

  • Growth mindset, empathy, grit, adaptability and resilience demonstrated through prior experiences.

  • Successful track record of leading development and implementation of organizational culture to align with core values.

  • Experience collaboratively leading development and implementation of strategic planning processes.

  • Demonstrated track record of successful organizational change management.

  • Expertise in current digital and social media trends and media technologies. 

  • Experience leading analytics and/or consumer insights departments and utilizing data in decision-making processes

  • Experience with accountability for organizational or departmental P&L, budgeting required.

  • Excellent interpersonal and communication skills required

 



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