Manager, Tournament Marketing

  Golf
  Southeast Region
  Administration/Management
  Posted/Updated: 11/17/20

Job Summary

This position will be responsible for the development and implementation of marketing initiatives which drive admissions revenue for the Championship Management tournament portfolio.
 

QUALIFICATIONS

  • 5 years’ experience in Marketing, preferably sports marketing

  • Bachelor’s degree in Marketing, Communications, Business, Advertising or other related discipline 

  • Experience managing a team and a background in project management is required 
  • Must possess strong communication, organization, creativity and media management skills 

  • Ability to identify and put into practice a balance of oversight and empowerment of a team



RESPONSIBILITIES/DUTIES

  • Develop and direct tournament marketing strategies, utilizing paid media, earned media and promotions, which build national awareness and drive admissions revenue locally for assigned Championship Management tournaments.   
  • Support tournament executive directors in the development of marketing budgets and media evaluations and provide regular financial reporting

  • Provide on-site support to execute promotions, activations and support staff at assigned tournaments
  • Analyze historical ticket data, secondary market sales and industry trends to develop ticketing strategies and pricing structures across multiple tournaments and markets.  Analyze the event-ticketing marketplace for new ways to generate revenue and profit.

  • Develop and encourage staff to pursue new tasks and challenges related to overall departmental goals and objectives

  • Contribute to departmental operations, including staffing, budget management/ cost containment, and internal communication

  • Special projects or other duties as assigned

 


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