Manager, Tournament Marketing
Golf
Southeast Region
Administration/Management
Posted/Updated: 11/17/20
Southeast Region
Administration/Management
Posted/Updated: 11/17/20
Job Summary
This position will be responsible for the development and implementation of marketing initiatives which drive admissions revenue for the Championship Management tournament portfolio.
QUALIFICATIONS
- 5 years’ experience in Marketing, preferably sports marketing
- Bachelor’s degree in Marketing, Communications, Business, Advertising or other related discipline
- Experience managing a team and a background in project management is required
- Must possess strong communication, organization, creativity and media management skills
- Ability to identify and put into practice a balance of oversight and empowerment of a team
RESPONSIBILITIES/DUTIES
- Develop and direct tournament marketing strategies, utilizing paid media, earned media and promotions, which build national awareness and drive admissions revenue locally for assigned Championship Management tournaments.
- Support tournament executive directors in the development of marketing budgets and media evaluations and provide regular financial reporting
- Provide on-site support to execute promotions, activations and support staff at assigned tournaments
- Analyze historical ticket data, secondary market sales and industry trends to develop ticketing strategies and pricing structures across multiple tournaments and markets. Analyze the event-ticketing marketplace for new ways to generate revenue and profit.
- Develop and encourage staff to pursue new tasks and challenges related to overall departmental goals and objectives
- Contribute to departmental operations, including staffing, budget management/ cost containment, and internal communication
- Special projects or other duties as assigned
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