Manager, Marketing and Digital Media
Hockey Organization
West Region
Marketing/Events/Promotions
Posted/Updated: 09/17/21
West Region
Marketing/Events/Promotions
Posted/Updated: 09/17/21
Job Summary
The manager will collaborate with Ticket Sales to understand sales strategy, event objectives, and trends, then translating that into highly effective, ROI-driven marketing campaigns. They will also collaborate with Creative and Production staff on the creation of advertisement and promotional materials.
Essential Duties and Responsibilities:
- Develop and execute paid media plans including digital, TV, radio, outdoor and grassroots while managing all associated tasks including media buying, trafficking, script writing, production, etc.
- Lead media strategy, ensuring proper segmentation and placement
- Lead the development and execution of the annual promotional calendar including arena giveaways, themed ticket packages, and theme nights.
- Lead in the development and execution of innovative brand activations
- Lead demand generation strategy to attract new fans to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention
- Monitor and gather analytics/research and compile statistics pertinent to planning and execution of marketing campaigns. Leverage analytics to establish benchmarks.
- Analyzes sales trends and provides recommendations and best practices
How to Apply for Position:
Upgrade your account to paid subscription and gain access to this job as well as all other sports job opportunities:
Upgrade to a premium membership for complete access!
Subscribe today and gain access to 425 jobs in the sports industry - Cancel anytimeSimilar Jobs
Senior Associate, Sports & Live
Sports Media
Northeast Region
Marketing/Events/Promotions
Posted/Updated: 03/21/24
Sports Media
Northeast Region
Marketing/Events/Promotions
Posted/Updated: 03/21/24
Digital Marketing Content Specialist
Sports Memorabilia Company
Northeast Region
Marketing/Events/Promotions
Posted/Updated: 03/20/24
Sports Memorabilia Company
Northeast Region
Marketing/Events/Promotions
Posted/Updated: 03/20/24
Producer/Editor - Remote Position
Sports Media Company
Nationwide
Marketing/Events/Promotions
Posted/Updated: 03/11/24
Sports Media Company
Nationwide
Marketing/Events/Promotions
Posted/Updated: 03/11/24
Area Soccer Scouts
Sports Scouting
Central Region
Marketing/Events/Promotions
Posted/Updated: 03/06/24
Sports Scouting
Central Region
Marketing/Events/Promotions
Posted/Updated: 03/06/24