Manager, Social Media & Marketing
Hockey Team
Central Region
Administration/Management
Posted/Updated: 12/30/19
Central Region
Administration/Management
Posted/Updated: 12/30/19
Job Summary
POSITION SUMMARY: This position will be responsible for the hands-on development, implementation and oversight of social media marketing strategy and execution for the professional hockey team. The ideal candidate will have a comprehensive understanding of the digital space and how the various platforms can work together to optimize fan participation and new sales.
RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
- Create the social marketing plan, ensuring it reflects the latest knowledge in consumer and digital marketing
- Coordinate the cross-functional, extended digital marketing team to ensure integration of social marketing activities with other strategies
- Create sellable, value-added sponsorship inventory and coordinate activation of sponsorship elements
- Grow and maintain Iowa Wild social media properties such as Facebook, Twitter, Instagram, and Snapchat
- Work closely with analytics team to analyze channel activities and results and share learnings
- Manage text/SMS marketing efforts including growing and managing text/SMS lists, developing new products, in-game promotions and coordinating the process with other departments
- Contributes to new sales campaigns
- Manages real-time fan dialogue and participation on the various social media platforms
- Assists in development and management of social media monitoring software
- Design, develop, and compose weekly email newsletter and distribute through Constant Contact database
- Manage email database
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