Digital Marketing Manager
Ice Hockey Team
Northeast Region
Administration/Management
Posted/Updated: 03/08/21
Northeast Region
Administration/Management
Posted/Updated: 03/08/21
Job Summary
This professional ice hockey team is searching for a Digital Marketing Manager to lead the shared digital marketing resources of the NHL Team and TD Garden across web, social, and mobile channels to achieve revenue, branding, and fan development goals with a focus on cross-organizational collaboration, goal-oriented campaign development and management, forward-thinking digital development, and data-driven decision making.
Responsibilities:
- Manage the implementation of website landing pages; video, photo, and news content; sponsorship advertising integration; and NHL Team and TD Garden event and internal marketing/sales initiatives.
- Manage digital marketing platforms and channels for NHL Team and TD Garden through a deep understanding of all digital tools and channels.
- Drive improvement in digital strategy by offering consistent reporting and insights based on customer engagement and behavior across owned, earned, and paid digital channels.
- Develop solutions that fit within digital strategy by leveraging new or emerging technology. Solutions should be strategic and support long-term company programs.
- Work within business strategy group to determine reporting strategy for partners and customers on social, web, and app, and how it relates to purchasing habits and other digital interaction with the NHL Team and TD Garden businesses.
Qualifications:
- Bachelor’s degree in marketing, business, communications, or related field.
- 3-5 years of experience working in team, brand, or league environment managing digital platforms.
- Proven experience with managing a project from ideation to execution.
- Ability to manage digital vendor relationships.
- Understanding and passion for planning and distributing content.
- Strong interpersonal skills with a collaborative attitude.
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