Social Media Manager

Job Summary

• Manage athletics accounts on all social platforms


• Serve as an online voice of the MLB Team


• Create, edit, publish and share engaging content daily with a focus on images, graphics, videos to grow fan engagement on all platforms 


• Working with the Director of Communications and Content, design and implement social media strategy to align with organizational goals


• Lead social media engagement during A’s games 


• Sustain and grow the online A’s community with engagement that supports the Club’s strategy and goals. 


• Develop an optimal posting schedule and calendar in line with organization’s broader communications and marketing campaigns


• Oversee social media accounts’ design for consistency with brand guidelines and overall digital presence


• Ability to report on best performing posts and social metrics


• Suggest new ways to attract new fan engagement through campaigns and incentives


• Monitor and leverage hashtags and trending content relevant to the organization


• Communicate with followers, respond to questions in a timely manner and monitor fan conversations


• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

• Proven work experience with social media content creation and community management


• Understanding and knowledge of Major League Baseball 


• Ability to deliver creative content (text, image and video)


• Solid understanding of leveraging hashtags and trending topics


• Knowledge of online marketing channels


• Excellent communication and copywriting skills


• Understanding of social media analytics 


• Proficient in photo editing using Adobe Photoshop


• Ability to work in a fast-paced work environment, managing multiple tasks across multiple teams


• Must be a team player, contributing ideas in large group meetings and persuasive communication skills


• Ability to work games, including nights and weekends