Manager of Digital and Marketing Analytics

  Motorsports
  Southeast Region
  Administration/Management
  Posted/Updated: 01/08/21

Job Summary



We are seeking someone with the following skillsets for this position:

  • Support the creation, enhancement and utilization of business planning processes and marketing templates for business plans, consumer personas, media strategy and planning, the online purchase process, retention strategies and customer acquisition strategies.


  • Lead the planning and implementation of our digital marketing strategies by commanding a thorough understanding of search engine optimization (SEO), organic and paid social media strategies, and all online advertising metrics. Consistently assess and report on the impact and suitability of different media types used to target defined markets and consumer segments.
  • Support the marketing teams by providing guidance on proper tracking and execution for their marketing campaigns and deliver appropriate reporting on marketing campaign performance.

  • Support speedways in the creation and enhancement of outbound marketing campaign strategies and tactics (email, texting, robocalling) which improve campaign metrics.  


  • Analyze and interpret trends in customer experience (based on CSS data) in order to support recommended improvements for customer acquisition and retention.

  • Support the creation of ticket and camping sales goals based on retention and acquisition projections (supported by SM Director of Analytics).

  • Support the creation of business plans, marketing objectives, campaigns, and budget recommendations for every major NASCAR and NHRA event weekend using approved templates. 

  • Support the creation, updating and implementation of the website, app, and social media best practices that optimize ticket sales, renewals, impressions, and/or engagement.



Requirements / Skills

  • Coding skills in languages such as SQL, Python and/or R

  • Analytical and problem-solving skills

  • Experience with statistical software (e.g., Stata, SPSS)

  • Knowledge of data gathering, cleaning and transforming techniques

  • Reporting and data visualization skills using software like Tableau

  • Understanding of data warehousing and ETL techniques

  • Proficiency in Microsoft Excel

  • Ability to set and meet deadlines

  • Ability to work in high-pressure situations

  • Technical writing skills

  • Excellent attention to detail

  • Strong written/verbal communication skills

  • Ability to QA and troubleshoot data

  • Three to five years of experience required 




 


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