CRM Analyst

Job Summary

• Collaborate with business area stakeholders to identify and track key business metrics in the area of Ticket Sales, Digital, Market Partnerships, and Marketing


• Utilize data warehouse to use data sources from the entire organization to better connect with customers and prospects and develop comprehensive customer profiles


• Perform all CRM administrative tasks as needed for Ticket Sales managers and reps such as managing and creating CRM activities, building contact lists, conducting regular database cleansing, executing special requests, etc.


• Support sales leadership in evaluating rep activity and performance


• Provide access to self-service analytics for managers through data visualizations, dashboards and reporting to empower the Ticket Sales department and drive insights


• Develop best in class lead scoring and prospect models and manage distribution of leads.


• Provide proactive campaign feedback to Sales Leadership


• Manage implementation of new data sources into warehouse.


• Assist in the creation of E-mail marketing lists and facilitate customer data acquisition


• Keep up-to-date on industry trends as they relate to database management, lead acquisition, customer segmentation, and technological advancements.

• Advance skills in Microsoft Excel and PowerPoint


• Advanced quantitative and data modeling skills


• Strong presentation skills and particular expertise in designing effective charts, graphs and tables


• Experience using a CRM system and/or ticketing database


• Demonstrated ability to collaborate with colleagues across multiple business areas

• Bachelor's degree required


• At least 1 year of CRM management and analysis Experience (Microsoft Dynamics preferred)


• 1-2 years successful experience in a consulting, business analyst, or similar role preferred


• Technical experience in SQL


• Technical expertise in Ticketmaster Archtics and SAS a plus

• Traditional business hours with occasional weekends, evenings, some holidays and some overtime to meet business needs