Director, Digital Media

Job Summary

• Lead the strategy and content development for digital marketing with a focus on team coverage, driving revenue through content opportunities, and ticket sales support


• Lead the development of overall digital communications strategic plans.


• Support the brand through campaigns that include web content, paid social and comprehensive social coverage. 


• Meet annual digital goals including but not limited to overall social follower growth across platforms, engagement and interaction. 


• Lead all aspects of strategy for social platforms operated by the NBA Team digital media department; Facebook, Twitter, Instagram, YouTube, WEIBO, TikTok, Reddit, and LinkedIn. 


• Internal reporting and analytics on social media performance and growth to relevant stakeholders. 


• Oversee ideation and social media branded content. 


• Lead and support the digital team, including content creators, social managers, web developer, and writers.


• Drive the global digital strategy in order to reach new fans, markets and build revenue opportunities.


• Responsible for maintaining the brand through all built digital content. 


• Liaison with Productions and other departments on content ideation and execution of contracted digital elements. 


• Create, optimize and analyze digital advertising campaigns.


• Update, maintain and enhance the Wizards mobile app. 


• Find opportunities to utilize new technologies and innovative ideas.


• Elevate coverage of players, marketing initiatives, community efforts and special events in addition to supporting live event content coverage. 


• Other duties as assigned. 

• Bachelor's Degree.


• 5+ years professional experience in digital media role.


• 2+ years experience managing large and/or global communities.


• Ability to work creatively and efficiently in a fast paced, dynamic environment.


• Experience utilizing social tracking tools for reporting, working with website content management systems, and using social media response tools.


• Experience and in depth understanding of paid, owned and earned digital media.


• Understanding of HTML, CSS, Premiere, and Photoshop.


• Ability to optimally balance a diverse workload and complete projects on a deadline.


• Strong organization skills and attention to detail.


• Strong understanding of Facebook, Twitter, Snapchat, YouTube, Reddit, TikTok and Instagram, including design, functionality, users, etc.


• Excellent written and verbal communication skills.


• Flexibility to work evenings, weekends, and holidays as needed.