Executive Director
This position has been filled - Job#: 453384605
NBA Franchise
West Region
Administration/Management
Posted/Updated: 09/12/19
West Region
Administration/Management
Posted/Updated: 09/12/19
Job Summary
Essential Functions (Duties & Responsibilities):
Research
- Research and qualify leads (companies/people) and set up face-to-face appointments in pursuit of new business (usually spearheading 2-3 meetings before final proposal)
- Brainstorm creative leads in new categories capitalizing on changes in sports industry, team, fan preferences, what other NBA teams are doing, etc.
Sales
- Work cross-functionally with all departments to create comprehensive packages for sponsors, while ensuring a high level of internal communication relative to sales activities
- Understand partner brands and their competitors to develop solution-based platforms to help amplify partners' brands, enable them to break through the clutter and achieve their marketing objectives
- Provide new, innovative marketing ideas to assist in the advancement of sales efforts or upselling renewals
- Leverage games and other events to demonstrate the full-range of sponsorship potential to warm leads
- Creatively capture business and maintain accurate reporting regarding sales, forecasting, and account maintenance
Activation & Servicing
- Manage client relationships and drive renewals for future marketing programs (e.g. understand clients’ business priorities, timelines, and budgets to adapt past proposals and drive increased revenue)
- Represent the at games and promotional events
- Management
- Lead, direct, and partner with the Coordinator(s), Corporate Partnerships to prepare complete sponsorship proposals
- Coach the Coordinator(s), Corporate Partnerships on partner brands in portfolio to better understand new brand strategies and changing budgets/ priorities to pitch strongest proposal
Education (required/ preferred):
- Bachelor’s Degree (Business Administration or Marketing, preferred)Previous experience:
- A minimum of five (5) years work experience in corporate partnership sales
- A proven track record of sales success (including cold calls and environments with high rates of rejection)
- A minimum of one (1) year managing a team
- Past experience making impactful presentations to senior executives
- A good reputation within the sports industry, in LA and nationally
Technology Capabilities:
- Microsoft Office (Outlook, Excel, PPT essential)
- LinkedIn (Sales Navigator)
- The List
- The Sports Business Journal (Resource Guide)
- Yahoo Finance, and other online lead generation tools.
- Knowledge of Adobe Photoshop preferred.
Knowledge, skills, abilities:
- Strong Interpersonal skills (high EQ)
- Excellent people management skills
- Excellent presentation skills (must be client-ready)
- Creative problem solver who is able to connect today’s trends with Lakers inventory and differentiate new sponsors from existing sponsors
- Strong networking skills within the corporate community and the ability to develop lasting relationships
- Strong client relationship management (CRM) skills and exceptional responsiveness
- Demonstrated cross-functional leadership
- Strong negotiation and sales tactics
- Proven ability to meet ambitious deadlines and quotas
- Proven ability to navigate office politics and create internal buy-in around new ideas
- Proven track record of prioritization, organization, and the ability to multi-task
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