Senior Manager, Mobile Marketing & Development

Job Summary

RESPONSIBILITIES: 

• Own the development, optimization, & marketing of all current and future mobile applications 
• Work cross-functionally with both internal and external resources to ideate, manage, and launch mobile application functionality
• Provide specialist-level insight & direction for app-related marketing strategies & initiatives (push, SMS, beacons, dynamic content, etc.)
• Maintain ongoing feature roadmaps
• Work closely with owned analytical tools, as well as internal analytics department to gather & analyze results, produce and communicate insights, and create actionable data-driven plans. 
• Seek out and develop new app-specific marketing, sales, partnership, and guest/fan-experience related opportunities and features.
• Maintain ongoing mobile marketing content & messaging calendars
• Run campaigns utilizing A/B and multivariate testing
• Develop, execute, and iterate on various mobile app download & retention campaigns
• Maintain our mobile app listings and continually improve app ratings & reviews
• Work with all brands on any current or future mobile application needs 

QUALIFICATIONS: 

• Bachelor’s Degree in Marketing, Communications, product management, or other related discipline
• 3-5 years of experience managing, building, or marketing mobile applications
• Demonstrated success in managing, building, or marketing a mobile application
• Strong product & project management skills with a history of working with & managing third-party vendors
• Strong knowledge of push notification, dynamic content, and beacon technology and marketing strategies
• Strong test-and-learn mindset (A/B, multivariate, etc.)
• Strong understanding of general Martech systems and environments (CRM, ESP, Data Warehouse, how data flows, etc.)
• Strong analytical skills, with experience with tools such as Google Analytics, Flurry, etc.
• Excellent verbal and written communication skills
• Passion for mobile and app industry
• Passion for Sports & Entertainment