Director of Marketing
NFL Franchise
Southeast Region
Administration/Management
Posted/Updated: 09/17/20
Southeast Region
Administration/Management
Posted/Updated: 09/17/20
Job Summary
Summary
The Senior Marketing Director is primarily responsible for maximizing sales and sponsorship revenue opportunities through a strategic and creative cross-functional marketing and advertising offense for the NFL Team & Bold Events.
Job Responsibilities:
- Lead an integrated go-to-market brand enhancing marketing offense that drives and maximizes the impact and revenue generation for Sales/Ticketing and Sponsorship.
- Proactively strategize with Sales/Ticketing leadership.
- Collaborate with Sponsorship (Sales/Activation) team to develop sellable products and concepts that will generate increased value and attract partners to our organization.
- Lead the Marketing Operations function in creating and managing effective processes that yield high quality output for internal constituents.
- Manage direct reports within Marketing Operations (Manager and/or Specialist).
- Leverage effective multi-directional communication to ensure alignment with and delivery for stakeholders and clients.
- Partner with the CMO in crafting and driving the strategic and cultural direction for the integrated marketing team.
Job Requirements
Required
- Proven experience in planning, delivering, communicating, and measuring strategic marketing and sales campaigns.
- Strong command of the integrated marketing mix and all associated functions.
- 3-5 years of leading high-performing integrated brand marketing teams.
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